Independent Marketing Consultant
Search Engine Optimization(SEO) + Digital Marketing
Search Engine Opimization (SEO)
SEO is the fundamental part of every digital marketing strategy; it is a focused approach for driving customers to your organization or business via online platforms. It is my job to keep up with and understand algorithm changes, how to apply those changes to strategies and optimize our efforts in effective ways. Today, this term is just the umbrella for many other aspects of digital marketing that goes far beyond keywords. How can SEO increase ROI, traffic, conversions and brand awareness? Find out.
Website + Page Structure. URLs. User Experience(UX). ALT Text. Metadata. Content.
Social Media + Analysis
I thoroughly enjoy studying the various social media channels, trends, and taking the reigns on your social media strategy. I'll identify opportunities, learn about your competitors, listen to the audience, set goals, develop a strategy and help increase your overall reach and web traffic.
Consumer insights simply mean I listen, study, understand, analyze and interpret consumer behavior using real-time web analytics. This enables us to learn more about the customer by listening to what is being said, identifying trends, and strategically create targeted marketing campaigns.
Content Production + CREATIVITY
Tapping into creativity is something I take seriously and approach in a nontraditional way. I generate some of the best ideas when I am out doing something I love; finding inspiration all around at the most random of moments. From seeing things at a different angle to create the perfect video or discovering the right location for that eye-catching photo that explains it all.
Graphic Design. Photography. Video. Content Creation.
When all the aspects of this process come together, I am able to use my knowledge of Search Engine Optimization(SEO), consumer behavior, psychology, branding, user experience(UX) and marketing skills to create one smart and creative digital marketing strategy. By optimizing brand content and strategies across multiple devices, it allows me to strategically use a limited resource of funds with better understanding of who the customers are and inspire them to take action.
These are some of the passionate people, organizations and businesses I have had the opportunity to work with. From full website development and redesign, digital marketing/SEO consultations, content creation, to fundraising and social media account management.
Digital Student Ambassadors Program
This student program is designed to educate, mentor, and work with high school students to better their industry knowledge for future jobs, get real-work experience, inspire curiosity, and increase their school's marketing efforts at a low cost. The student's time is 100% volunteer, 3-5 hours a week during the school year. Each school has no more than 4 students accepted into the program after an application process and they are each given one Fire Kindle to carry out their assigned jobs. Help support this program by donating money so we can afford to reward students with quarterly stipends for their hard work.
River's Edge Academy is my first partner for this pilot program and I will be working closely with them and 1-4 of their students for the 2016-2017 school year.
Interested in talking? Don't hesitate to reach out.
Fill out the form or give me a call at